This week we welcome The Opinion Brief’s first guest, discuss the rise of Britain's populist right, and ask why the “Badenoch Bounce” isn't lifting the Tories’ vote share.

In this episode: 

• The Badenoch Bounce: How has Kemi Badenoch achieved her steady approval rating rise, and why has the Conservative party’s support stayed flat?

• How to Build a Voter: From promiscuous voters to the Conservatives’ and Reform’s new electoral battlefront over elderly voters, Owen Winter talks us through The Economist’s new tool to model voter behaviour as British politics becomes increasingly unpredictable. You can check out their build-a-voter tool here.

• Dissenting Disruptors: Just who are Britain’s new populist right? 

• The Crisp Index: Which voters prefer what crisp?

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Access todays graphs, charts and images: https://www.moreincommon.org.uk/newsletter/the-opinion-brief-podcast/

For more from the podcast: https://linktr.ee/OpinionBriefPod

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