Britta Riley is an artist and entrepreneur. Two years ago, she launched the Windowfarms Project, an experiment in mass collaboration to reduce the environmental cost of fresh food production in cities. The Windowfarms Project uses a process called RD-I-Y, or research and develop it yourself, wherein thousands of people openly help design low power vertical hydroponic gardens to grow food in their apartment windows without soil. In this presentation Britta talks about how she raised $28,000 on Kickstarter to fund development of Windowfarms kits that now support the project through sales.