Brittney Urich

Brittney Urich has been connecting content strategy to UX design from the very start of her career.

As a senior user experience designer at Ogilvy's Denver office, Brittney educates both her clients and her colleagues about how content and design support each other.

Brittney and I talked about:

her background in professional writing, content strategy, and UX

her work at Ogilvy bridging content strategy and UX practice, both internally and with client education

how she ensures that "content is in the room from the get-go"

Ogilvy's Operating System (OS), their holistic service aimed at integrating all of their agency capabilities

their flexibility and adaptability in working with clients

the make-up of their experience design team: researchers, data strategists, designers, UX writers, content strategists

her unique role in spanning content and UX practice, and similar hybrids among her colleagues

how they assemble teams for each client project and the "need for content and design on almost every project"

the importance of integrating research across a project's lifespan

how they balance and allocate internal domain expertise across projects

how their engagement managers and project managers work with clients

how her work as a startup founder first inspired her to connect design and content

how Ogilvy built their experience design practice, having integrated a Denver agency called Effective into their organization

Brittney's Bio

Brittney Urich is a senior experience designer at Ogilvy, where she specializes in helping others understand content strategy and implement it on design projects. She is passionate about crafting digital experiences that solve problems in a human-centered, empathetic way.

As an advocate for the integration of user experience design and content strategy, she regularly speaks and host workshops about how the two disciplines work together. When she's not working, you can find her hiking, exploring national parks, or cheering on Michigan State University’s basketball team.

Video

Here’s the video version of our conversation:

https://youtu.be/VSPVq0i69k0

Podcast Intro Transcript

Over the past several years, content strategists have discovered UX design, and UX designers have discovered content strategy. Brittney Urich has been bridging those disciplines from the very start of her career. Brittney is now a senior user experience designer at Ogilvy, a venerable creative agency that has been around since the mid-1800's. We had a fun conversation about how Brittney works with both her clients and her colleagues to show how content and design support each other.

Interview Transcript

Larry:

Hi everyone. Welcome to episode number 57 of the Content Strategy Insights podcast. I'm really happy today to have with this Brittney Urich. She's a a senior UX designer at Ogilvy's office in Denver, Colorado. Ogilvy is a big agency. We'll talk a little bit more about that later on. But, Brittney, welcome to the show and tell the folks a little bit more about your background and what you do there at Ogilvy.

Brittney:

Yeah. Hi. Thanks for having me. So right now at Ogilvy, like you said, I'm a senior user experience designer, but my unofficial title there is also content strategist, so I get to be a little bit of a hybrid. So my undergraduate degree was in professional writing and that was a pretty heavy emphasis on content strategy, but we also took some design classes, and so I really found that I loved both user experience design and content strategy. So what I do now at Ogilvy is actually teach different people how to integrate content strategy into their design process.