At the NAB Show, the battle lines are clear: broadcasters vs. big tech.

In this episode of In the Vicinity, local media veterans Tim Hanlon and Jim Wilson break down the growing pressure on local media as streaming platforms and digital giants dominate both audiences and ad dollars. From the stalled Nexstar-Tegna merger to the rise of AI-powered advertising and unified marketplaces, they explore what it will take for broadcasters to compete—and whether they can move fast enough to do it.