In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Principal Analyst Justin Nielson about his outlook for the broadcast industry in 2024. The conversation touches on everything from cord-cutting to advertising, including expected impacts from the presidential election cycle and the Paris Summer Olympics. Speaking of sports, Justin weighs in on the sports-oriented joint venture between Disney, Fox, and Warner Brothers Discovery and its potential impact on the media ecosystem. The pair also discuss how broadcasters are embracing artificial intelligence and the prospects for Next Gen TV.