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Broadridge’s Swain: Insurance Consumers Seek Improved Customer Experiences, Communication
A recent Broadridge survey found only 11% of consumers believe the insurance industry provides a quality customer experience and 26% are confused by insurers’ communications, said Matt Swain, head of communications insights and experience at Broadridge.
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By A.M. Best Company, Inc.A recent Broadridge survey found only 11% of consumers believe the insurance industry provides a quality customer experience and 26% are confused by insurers’ communications, said Matt Swain, head of communications insights and experience at Broadridge.