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Brokernomics (2) - Direct Acquisition
In this 2nd installment on Brokernomics, Juan talks about Direct Acquisition of clients by brokers.
He sheds light on how much it costs for example, a highly reputable, major, well-established brand and broker like IG, to onboard a new customer, when on average the company breaks even after spending the money to onboard the customer, and what the cumulative lifetime value of that customer is to the company.
IMPORTANT NOTE:
--
The IG Group example in this conversation serves to both appreciate and demonstrate the scale at which large, successful brands like IG operate. Darwinex respects IG and congratulates them for their success, and does not consider IG as its competitor - different target client niches altogether.
Juan also explains why Darwinex does not and will not spend large sums in upfront advertising costs to attract clientele, relying exclusively on existing clients' recommendation and word of mouth.
We’d like to encourage you to let us know if you’d like us to cover anything specific in this series. Just reply here, on the forum (https://community.darwinex.com/t/brokernomics-a-darwinexuncut-miniseries/7130) or easily send us a voice message (https://www.speakpipe.com/Darwinex).
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By DarwinexIn this 2nd installment on Brokernomics, Juan talks about Direct Acquisition of clients by brokers.
He sheds light on how much it costs for example, a highly reputable, major, well-established brand and broker like IG, to onboard a new customer, when on average the company breaks even after spending the money to onboard the customer, and what the cumulative lifetime value of that customer is to the company.
IMPORTANT NOTE:
--
The IG Group example in this conversation serves to both appreciate and demonstrate the scale at which large, successful brands like IG operate. Darwinex respects IG and congratulates them for their success, and does not consider IG as its competitor - different target client niches altogether.
Juan also explains why Darwinex does not and will not spend large sums in upfront advertising costs to attract clientele, relying exclusively on existing clients' recommendation and word of mouth.
We’d like to encourage you to let us know if you’d like us to cover anything specific in this series. Just reply here, on the forum (https://community.darwinex.com/t/brokernomics-a-darwinexuncut-miniseries/7130) or easily send us a voice message (https://www.speakpipe.com/Darwinex).