In this episode of NUFRIENDS, we meet Bronson Pe'a, a San Diego native who transitioned from a football scholarship to a thriving career in marketing data analytics at Target. Bronson shares his story of moving to Seattle and later Minnesota, studying marketing and human resources at Bethel University, and securing an internship that led to his current role. Discover how mentorship, resilience, and bold decisions played pivotal roles in his success, and gain insights into the evolving field of consumer behavior analysis. Whether you're a student or a professional, Bronson's story offers invaluable lessons on perseverance and the power of networking.