You're in Charge

Brooke Upton on Authenticity and the Dangers of Scarcity Mindset


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With over 170,000 followers hanging on her every word, influencer Brooke Upton has learnt a lot about how to grow an audience. After missing out on a med study placement, Brooke’s pivot to media uncovered a passion for branding, social media and creating meaningful connections online.

Join Sav and Brooke as they chat how authenticity starts behind the scenes, the pitfalls of scarcity mindset and why good can be good enough. Plus, with the launch of her own business imminent, Brooke gives us a peak into what she’s been focusing on with this exciting new chapter. 

Follow Brooke on Instagram: @brooke.upton

You’re in Charge is brought to you by ThincHer, an initiative of ThincLab at The University of Adelaide. Google ThincHer to join our empowering community of like-minded women in business.

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You're in ChargeBy ThincHer