Summary

In this episode of the Golf Lovers United podcast, hosts Golf Lover UK and Pro Golf Critic discuss the recent departure of Brooks Koepka from LIV Golf and its implications for the league. They explore the importance of branding, salesmanship, and media relations in shaping the perception of LIV Golf. The conversation also touches on the need for transparency and effective communication within the organization, as well as strategies for player recruitment and building a loyal fan base. The hosts emphasize the critical nature of grassroots efforts in promoting LIV Golf and the role of players as advocates for the brand.

Chapters

00:00 - Introduction and Holiday Reflections

01:45 - Brooks Koepka's Departure from LIV Golf

10:49 - The Role of Captains in LIV Golf

18:23 - Media Relations and Perceptions of LIV Golf

25:57 - Recent Developments in LIV Golf

27:41 - Website Updates and Communication Challenges

33:22 - Grassroots Efforts and Media Influence

38:45 - Market Strategies and Player Recruitment

45:56 - Building Momentum and Future Prospects

53:36 - The Challenges of Startup Golf Brands

56:37 - The Importance of Transparency in Golf Communication

01:01:54 - Overcoming Mental Barriers in Golf

01:07:18 - Engaging the Golf Community and Building Momentum

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GLU GC is a collective of golfers that truly love golf, and every part of thegame. The podcast is hosted by Golf Lover UK, Pro Golf Critic and Red Harrington - 3 people that love golf, and love to discuss the ever changing world of professional golf, on and off the course.

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• LIV Golf Forecasting - https://www.twitter.com/LIVGolf54
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• Padmini Krishnan - https://www.twitter.com/YoungPadawan051

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• Lisa Lamagna - https://www.twitter.com/LisaLamagna

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Golf Lovers United is produced by Mark (@MrAsquith), Ben (@GolfLoverUK) and J (@ProGolfCritic) every week.