In this episode, I spoke with Dr. Brooks Hefner, Professor of English and Director of Graduate Studies at James Madison University. Hefner along with Ed Timke received a National Endowment for the Humanities Digital Advancement Grant for Circulating American Magazines, a data visualization project designed to make 100 years of circulation figures for major American periodicals publicly accessible. I spoke with Brooks about the origins of the project and how he sees his digital humanities practice as means to expand scholarship, engage students, and reach out to the public.