The only way to embed technology in the store is to focus on what will benefit the customer, says Holli Rogers, CEO of Browns Fashion, on this episode of the Innovators podcast. The British luxury retailer has been experimenting with parent company Farfetch’s Store of the Future strategy since it was announced in 2017. Join us as we dive into Browns’ resulting version of augmented retail, Holli’s experience being one of the first employees at e-commerce business Net-a-Porter and what out of the box thinking she’s now applying to sustainability.