Harley calls him I.J. Ducati calls him Desmo Singh. His love for neons got him the moniker of Neoni Singh. Presenting King of bling, a maverick motor magnate with a heart of gold wrapped in a mind of silk. He's a smooth operator and his disarming smile is a dead giveaway of the mischief he carries in his heart. Ikjot Singh Bhasin is a unique blend of chutzpa and bravura and deftly combines motorcycling with entrepreneurship. When he’s not racing at the BIC, he’s busy organizing biker fests and other brand stands. We caught up with him at Ikjot’s Boulevard, on the Long Way Home of yet another blockbuster episode of the Biker Radio Rodcast.