In this episode, Host Taylor Baker sits down with Bruce Dorey, CEO and founder of JES AI, to explore how AI and human expertise can work together to streamline complex back-office and engineering-support work. Bruce shares lessons from building a specialized operations team, adopting practical AI workflows, and scaling with the right mindset and accountability systems.

What You’ll Learn

• Why the best AI-driven businesses focus on augmentation freeing experts from repetitive tasks rather than trying to replace human judgment.
• How JES AI supports applied manufacturers’ reps by handling time-consuming back-office work so reps can spend more time in the field.
• Where AI creates real leverage today (like faster document scanning and early-stage triage) and where human review remains essential for quality and nuance.
• How to think about “custom work” in technical industries and why edge cases and late-stage changes still require experienced people.
• Why hiring is often the biggest growth bottleneck, and how aligning roles to people’s strengths is as important as finding talent.
• What effective marketing looks like in a niche B2B business: measurable performance marketing, disciplined spend tracking, and a CRM that connects cost to return.
• How clear accountability systems (including OKRs tied to revenue and shared visibility) reduce stress and help teams scale sustainably.
• Leadership principles Bruce leans on: persistence, making decisions with less second-guessing, and prioritizing mindset and learning over rigid long-range prediction.

Across the conversation, Bruce emphasizes that scalable growth comes from pairing practical AI with strong operational fundamentals: the right people in the right roles, clear accountability, and a commitment to continuous learning. The result isn’t just efficiency it’s a more resilient organization that can deliver higher-quality outcomes while empowering experts to focus on the work that truly requires human insight.

To learn more about Bruce Dorey and their work, visit jes-ai.com