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Bruce I. Newman – How Politicians Are Winning Through Understanding Social Interaction
The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and…
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The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and…