"Speakers should entertain, be informative, and give substance, but it's important that they are able to entertain the audience as well.

Just a few decades prior, the function of a booking agent was rolled into the job descriptions of other jobs in publicity. But nowadays, the number of platforms on which one person can make appearances has expanded and has thus necessitated the booking agent becoming a separate entity. Bruce Merrin is a PR expert who established a top ten-grossing PR firm in Los Angeles and Las Vegas back in the 70s. He speaks to Dustin Mathews about life as a booking agent, and everything that particular designation entails. His story is one studded with stars and the glamour of Hollywood in the twentieth century.