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Bruce Newman: What presidential campaigns can teach us about marketing
Joined today by Bruce Newman, a professor of marketing at Depaul University, and the author of a new book called The Marketing Revolution in Politics. “Businesses need to pay attention to what’s happening in politics, if they too want to be on the cutting edge of the new marketing revolution.” Discussion guide for today’s chat […]
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By Todd Schnick, Joe LavelleJoined today by Bruce Newman, a professor of marketing at Depaul University, and the author of a new book called The Marketing Revolution in Politics. “Businesses need to pay attention to what’s happening in politics, if they too want to be on the cutting edge of the new marketing revolution.” Discussion guide for today’s chat […]