Bruce Ripley, Project Manager with the Strategic Innovation group at Manulife (Hancock Forest Management), joins us from the Pacific Northwest in the USA to talk about his multi-decade career in forestry and forest technology. Come listen to what Bruce is doing at Manulife with airborne lidar to name one million individual trees and learn what Bruce will be up to in the fall to drive and accelerate innovation in the forestry community. Bruce reminds us that if you don’t have data, you can’t measure or quantify anything.