Meet Me at Brunch

Brunch Bites | When Platforms Change Overnight


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A few weeks ago, alcohol-related pages across Facebook were flagged as ineligible for recommendation. Meta has since clarified that it was a technical issue and largely resolved it. But the lesson remains. If your growth relies heavily on algorithm-led discovery, your business is exposed to decisions you do not control.

In this episode, we cover:

  • What happened with Meta temporarily stopped recommending alcohol-related pages
  • Why even temporary disruption matters
  • The difference between rented platforms and owned channels
  • How paid media can bridge organic discovery to conversion
  • Why database growth should be your priority
  • The growing importance of SEO and AI discoverability
  • How to build an integrated DTC ecosystem that holds up under pressur
  • Social media is powerful. But it is rented space. Your database, your website, your ecommerce store and your automated flows are assets you control. If this moment made you question how exposed your current setup is, that’s a good thing.

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    Meet Me at BrunchBy Brunch Agency