In 2010, with a feeling that the traditional publishing industry was not going to last, Bruno Ceschel founded Self Publish Be Happy, an initiative to support and promote the work of emerging photographers. Originally, it functioned as a platform for artists making DIY Books and Zines, but eventually would become more expansive, getting involved in educational activities, the curation of exhibitions and events, and with their own publishing initiative. Through its imprint SPBH editions, Ceschel has published books by Carmen Winant, Lorenzo Vitturi, Nicholas Muelner, Peter Puklus and Chritina de Middel to name a few.

In addition to his work with Self Publish Be Happy, Ceschel is also a lecturer and a curator and has organized events at numerous international institutions such as C/O Berlin, The Photographers Gallery in London, MiCamera Mian and Printerd Matter in New York. He also writes regularly for publications such as Aperture, the British Journal of Photography and FOAM.

Ceschel began his career in photography working at Colors Magazine as a journalist, then edited by Adam Broomberg and Oliver Chanarin.

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