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In this episode we chatted with Bryan McDonald (OnPurposeGrowth.com, McDonaldBryan.com) to talk through clarity that leads to momentum in your work. We looked at what it means to get specific—about your ideal customer, your offers, and how you show up in sales without feeling sleezy.

Bryan shares a simple but powerful principle: confidence follows clarity. The more clearly you know who you’re helping, the more grounded and natural your approach becomes. We explored questions that help uncover your ICP, how to create offers without feeling like have no other choice, and why the best sales happen when you’re not trying to sell at all.

If you're trying to build something real, this episode is for you. 

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