Bryan Perla, the founder and CEO of Little ELF Products, joins Madi on this episode to share the story of how a simple high school project evolved into a successful business, sparking interest and funding through a Kickstarter campaign and a memorable appearance on 'Shark Tank.' Starting as a Stanford University student, Bryan juggled academics, entrepreneurship, and being a D1 athlete, developing Little ELF in his dorm room. The discussion delves into the challenges and triumphs of being a solo founder, the impact of 'Shark Tank,' and the strategic use of social media, particularly TikTok, to propel Little ELF into a market-leader position in the gift-wrapping industry.

Connect with Madi on LinkedIn

Check out Mount!

Connect with Bryan Perla:

Linkedin: https://www.linkedin.com/in/bryan-perla-8b4061158/

Website: https://www.littleelfproducts.com/