In this episode of Building the Groundwork, we sit down with Bryan Peters, founder of Advance Trac Equipment, to talk about starting a heavy equipment company from scratch during the pandemic, the early grind of rentals and logistics, and how he carved out a niche in a competitive Texas market. Bryan shares the real story—from pressure-washing machines with his kids to building a trusted brand focused on service, fleet management, and relationships.We dive deep into:

• Starting a rental business in 2020 with 5 machines and a gooseneck trailer
• Differentiating through fleet consulting and management
• The role of relationships in equipment sales and rentals
• Lessons learned from early mistakes and overanalyzing
• His thoughts on technology, AI, and the future of construction
• What makes an ideal customer (and how not to be that vendor)

Whether you're in heavy equipment, construction tech, or just love a good founder story, this one’s for you.👉 Don’t forget to like, subscribe, and leave a comment if you got value from the episode!#HeavyEquipment #ConstructionPodcast #Entrepreneurship #FleetManagement #Heave #BuildingTheGroundwork