The Digital Junk Drawer

BS-Free Business in a BS-Filled World w/ Maggie Patterson


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This one’s for the entrepreneurs who’ve been burned by bro marketing, sick of spiritual scams, and done with "boss babe" energy.

Maggie (she/her) is the founder of BS-Free Business, co-host of the Duped podcast, and author of Staying Solo. She’s a 20-year business veteran who has seen the inside of $50k masterminds, watched the online coaching boom turn culty, and lived to tell the tale—with a spreadsheet in one hand and a middle finger in the other.

We talked about:
🧩 Why income claims are a scammy tactic
🧮 The danger of angel number pricing and fake math
🛑 Why ethical marketing means not coercing people into debt
📉 How online business is just MLMs, cults, and self-help in a trench coat
🤯 The myth of six-figure months and what people are actually making
🛠️ Why solid delivery and boring systems are the new flex
🧘 The power of staying small, staying paid, and sleeping well at night

In This Episode, You’ll Learn:

✔️ Why “scaling” isn’t mandatory (or always ethical)
✔️ How to tell if you’re pricing with integrity—or just copying shady coaches
✔️ What a real solo business looks like (and why 80% of businesses are solo)
✔️ The difference between a culty brand and a community-driven one
✔️ Why referral-based businesses can work—and how to make them sustainable
✔️ How to build a business that actually pays you, feels good, and doesn’t implode

Ready to stop drinking the digital Kool-Aid and build something honest, sustainable, and actually yours?
👉 Hit play, then grab Maggie’s Reverse Salary Calculator at bsfreebusiness.com/kit
📖 And pick up her book Staying Solo at stayingsolobook.com

 

 

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The Digital Junk DrawerBy Kathleen Stewart