Today, I'm chatting with Heather Hawkins of Elevation Strategy, a PR agency that focuses on solopreneurs and personal brands. I'll admit, I was totally not up to speed with how much momentum and reach is available to us solopreneurs through PR and traditional media outlets. In the world of social and building your own platforms, it's easy to lose sight of the fact that there is still a lot of power in utilizing those existing outlets and networks to grow your business in the way you want to.

During our conversation, Heather busts some myths around the difficulty of public relations, she shares her simple system for getting up and running and explains the power in leveraging public relations for developing a future proof brand.