Diving into launching the business, by starting in partial competition with her father, Zelda considers some brave steps. However, striking up a business relationship with Jakob means having to make some sacrifices.

Mike and Russell, from Gydeline discuss how to prepare for starting a business and what skills are needed to do it well.  The tools and support required are covered along with some ideas on naming an organisation

Timings

* 0:27 - Scene 2.1 Like a Dog with a Bone

* 5:54 - Discussion

* 6:02 - Naming a company

* 7:42 - Structuring an organisation

* 11:43 - Business Banking

* 12:20 - Social Media

* 14:30 - Business Advice Books

* 17:17 - Other advisory services

* 17:45 - Business Networking Groups

Useful Information

Resources on company naming and structure (@6:02)

* Search the UK Companies House Register

* Business Name Builder (Spotify)

* Multiple keyword domain checker (NameMesh)

* Domain Search (InstantDomainSearch)

* Coming up with a company Name (VistaPrint Blog)

* The Psychology of Colour in Branding article (HelpScout)

* Foreign Word Safety *Not Secure*

* Trademark Register Search

* Choosing the Right Business Structure article (CompaniesHouse)

* Small Business Money Saving Article (MoneySavingExpert)

Social Media Courses (@12:20)

* The Six o'clock Club Events (Eventbrite)

Recommended Books and magazines (@14:30)

* Start with Why by Simon Sinek

* The 7 Habits of Highly Effective People by Stephen R Covey

* The 8th Habit: From Effectiveness to Greatness by Stephen R Covey

* Who Moved My Cheese: An amazing Way to Deal with Change in Your Work and in Your Life by Dr Spencer Johnson

* The Intelligent Investor: The Definitive Book on Value Investing – A Book of Practical Counsel by Benjamin Graham

* The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas Stanley & William Danko

* Zero to One: Notes on Start-Ups, or How to Build the Future by Peter Thiel

* Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T Kiyosaki

* Six Thinking Hats by Edward De Bono

* The E Myth: Why Most Small Businesses Don’t Work and What to Do About It – Michael Gerber

* The Art of Thinking Clearly: Better Thinking,