Ok, so the logo needs a redesign and registering because it matches someone else. The website has 4 fonts on each page, not consistent style and appalling icons. Never mind, that never bothers anyone?!

In this episode we consider the dark art of creating a brand. Of what does a “brand” consist? Can you do it yourself? What dangers should you be avoiding? Mike discusses brand with Tom Gamblin from Evident and get’s some top tips everyone should consider in their organisation.