Hi, how are you? How are you feeling? What’s on your mind? (Freezes up, turns around, and runs in the other direction.) Does direct communication bother you? In conversations? In advertising? In music? Sometimes we just need people to chill and be cool for a while. Communication will happen when it happens. Other times, we need direct communication, and we need it urgently. The challenge is to know which kind of communication is needed for which situation. This becomes especially clear in art, marketing, and in building community.