Jamie Hindhaugh, COO at BT Sport and Sam Kemp, marketing technology director at EE join Broadcast Tech editor Jake Bickerton to talk about an innovative new set of features on the BT Sport app called the Match Day Experience. It's a collection of complementary tools that enhance live matches with a series of immersive features. These include AR insights and behind-the-scenes stadium tours, a 'Watch Together' function, and a 360-degree 8K pitch view so you can watch a high quality image of the game from any angle of your choice. The real-time AR graphical insights offered by the Match Day Experience include team line-ups and formations; in-game stats and graphics augmented on the pitch; a mini-map tracking the positions of all players for a tactical viewpoint; player names; player speeds; and tracers marking the path of shots.