Eric meets David "Fatty" McLain, founder and CEO of Fatty's Beer Works on this episode of Beyond the Business. David shares early formative lessons from his upbringing and his initial interest in mechanical engineering. His early success in sales eventually led him back to Charleston. He credits his success to developing effective communication skills and understanding the needs of the customer. David then explains the augmented reality software used by ATLATL, showing how he found success combining sales skills with a background in engineering. Part II will be a deep dive into the founding and initial brand strategy of Fatty's.