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BTB Hemp Podcast S02E07 | The Valhalla Problem
Some episodes are planned.
This was not.
A disrupted week, a remote control, and an algorithm convinced I’m a Puerto Rican club kid who forges axes on weekends somehow turned into a 45-minute examination of Valhalla and the hemp supply chain.
It makes more sense than it should.
This episode uses Norse afterlife mythology as a filter for a simple industry question: when the era shifts, who gets remembered as a builder — and who is exposed as a tourist?
If you’ve been following this season, we’ve moved from hype without architecture, to proof without instrumentation, to policy correction and industrial continuity. This conversation brings it down to identity.
This Podcast is 100% reader-supported. To help support my work, consider becoming a paid subscriber, the money goes towards helping me babble on and on about nothing of note.
Who trained for the real market?Who trained for the afterparty?
Through Beowulf, Ragnar Lothbrok, and even Raskolnikov from Crime and Punishment, we examine the psychology of operators under stress. Some build quietly in soil, throughput, and contracts. Others chase loopholes discovered at 2 a.m. after conference panels.
When ambiguity collapses, mythology evaporates.
Delta-8 was one reckoning. Federal correction was another. But beneath policy shifts sits something more personal: what were you optimizing for?
If the previous episodes clarified how structure determines survival, this one asks who actually internalized those lessons. If you missed the earlier arc, go back. The argument compounds. And if this series is helping you evaluate what kind of operator you’re becoming, support it. Independent work continues because disciplined builders value uncomfortable questions.
The Valhalla metaphor is not about theatrics. It’s about legacy under pressure.
In Viking lore, only those who trained for battle entered the hall. The rest faded into obscurity.
Industries work the same way.
When markets tighten and policy hardens, the difference between soil-based discipline and loophole arbitrage becomes visible. Not emotionally. Mechanically.
This episode is part reflection, part critique, and part stress test. Grief has a way of clarifying what endures.
The question underneath the mythology is simple:
When this era of hemp is studied a decade from now, what will remain?
The lesson: markets remember builders, not performers.
If this conversation forces an honest inventory, engage with it. And if it strengthens how you choose to build from here, back the work that keeps pressing on these edges.
Get full access to Aaron Furman's Beyond the Baja Hemp Podcast at aaronfurman1.substack.com/subscribe
View all episodes
By Exploring the Relative Advantage of Hemp with Aaron FurmanSome episodes are planned.
This was not.
A disrupted week, a remote control, and an algorithm convinced I’m a Puerto Rican club kid who forges axes on weekends somehow turned into a 45-minute examination of Valhalla and the hemp supply chain.
It makes more sense than it should.
This episode uses Norse afterlife mythology as a filter for a simple industry question: when the era shifts, who gets remembered as a builder — and who is exposed as a tourist?
If you’ve been following this season, we’ve moved from hype without architecture, to proof without instrumentation, to policy correction and industrial continuity. This conversation brings it down to identity.
This Podcast is 100% reader-supported. To help support my work, consider becoming a paid subscriber, the money goes towards helping me babble on and on about nothing of note.
Who trained for the real market?Who trained for the afterparty?
Through Beowulf, Ragnar Lothbrok, and even Raskolnikov from Crime and Punishment, we examine the psychology of operators under stress. Some build quietly in soil, throughput, and contracts. Others chase loopholes discovered at 2 a.m. after conference panels.
When ambiguity collapses, mythology evaporates.
Delta-8 was one reckoning. Federal correction was another. But beneath policy shifts sits something more personal: what were you optimizing for?
If the previous episodes clarified how structure determines survival, this one asks who actually internalized those lessons. If you missed the earlier arc, go back. The argument compounds. And if this series is helping you evaluate what kind of operator you’re becoming, support it. Independent work continues because disciplined builders value uncomfortable questions.
The Valhalla metaphor is not about theatrics. It’s about legacy under pressure.
In Viking lore, only those who trained for battle entered the hall. The rest faded into obscurity.
Industries work the same way.
When markets tighten and policy hardens, the difference between soil-based discipline and loophole arbitrage becomes visible. Not emotionally. Mechanically.
This episode is part reflection, part critique, and part stress test. Grief has a way of clarifying what endures.
The question underneath the mythology is simple:
When this era of hemp is studied a decade from now, what will remain?
The lesson: markets remember builders, not performers.
If this conversation forces an honest inventory, engage with it. And if it strengthens how you choose to build from here, back the work that keeps pressing on these edges.
Get full access to Aaron Furman's Beyond the Baja Hemp Podcast at aaronfurman1.substack.com/subscribe