Beyond the Baja | Rethinking Hemp Markets

BTB Hemp Podcast S02E08 | When Knowledge Stopped Moving


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Innovation is not what hemp lacks.

Memory is.

In this episode, Aaron examines a quieter structural failure inside the modern hemp sector — the breakdown of mentorship and institutional learning. Not as nostalgia. As infrastructure.

We introduce the framework of BIG M and little m mentoring. BIG M is proximity to consequence — judgment formed under pressure, standards enforced through exposure. Little m is advice without accountability. Content without correction.

Industries mature when knowledge moves through friction.

When that transmission slows, standards drift.

Drawing from conversations with Ken Elliott at IND Hemp in Montana and professional dialogue shaped in part by discussions with Eric Hurlock of The Industrial Hemp Podcast, this episode grounds the theory in operating reality. What does commodity discipline look like when it’s lived? What does it look like when it’s improvised?

If you’ve followed this season, we’ve examined hype without architecture, certification without proof, and systems built on narrative rather than telemetry. This episode adds another layer: what happens when experienced operators are not structurally positioned to transfer judgment to the next tier?

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If earlier episodes clarified how markets enforce discipline externally, this conversation addresses the internal mechanism. If you missed the prior arc, go back. The framework compounds. And if this series is helping you think more rigorously about how standards are transmitted inside your organization, support it. Independent analysis persists because serious practitioners decide it matters.

We connect hemp’s transmission gap to older industrial systems — guild structures, commodity exchanges, apprenticeship models, and early manufacturing ecosystems where skill moved through observation and repetition, not webinar slides.

Modern hemp often substitutes information for formation.

But industries do not stabilize through content volume. They stabilize through enforced standards, repeated exposure, and consequence-based correction.

This episode reframes mentorship not as workplace culture, but as economic necessity. Without structured knowledge transfer, supply chains remain fragile, regulation becomes reactive, and capital misprices risk.

The core question is simple:

Who is teaching the next operator how to think under constraint?

The lesson: industries fail when experience stops compounding.

If this conversation clarifies where your own systems lack continuity, engage with it. And if it strengthens how you invest in knowledge that survives cycles, back the work that keeps mapping these patterns.



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Beyond the Baja | Rethinking Hemp MarketsBy Exploring the Relative Advantage of Hemp with Aaron Furman