Beyond The Bottom Line

BTBL Mailbag 2 - Start ups and Gen X


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Let’s be real—sometimes the universe doesn’t whisper, it kicks you straight in the career path.

In this Mailbag episode of Beyond the Bottom Line, we’re answering your real questions about what happens after you've applied to 1,100 jobs and heard back from… basically nobody. Ron and Adrianne dive deep into the unsexy, uncensored truths of launching something on your own—especially when you're over 40, short on time (and cash), and still expected to be the breadwinner, tech expert, and operations guru all at once.

We’re talking:

  • Why ghosting led to growth (and a business launch)

  • The lies sold to new entrepreneurs (spoiler: there is no magic marketing bullet)

  • Fractional support, real infrastructure, and why your HR "heater" isn’t ready for that business addition

  • The biggest mistake small businesses make when scaling

    This isn’t fluff. It’s the advice we wish someone had given us sooner.

    Whether you're building, rebuilding, or just realizing the corporate ladder might be missing a few rungs, pull up a chair—we’re breaking it all down.

    Website: www.elevatetalentsolutions.com

    Questions for the next mailbag? Drop them in the show notes or shoot us a message.

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    Beyond The Bottom LineBy Ron Miller