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BTBL Relaunch S2 Ep11: The Truth about Recruiting--its NOT the market...it's the Method
Is recruiting a job title… or a professional discipline?
In this episode of Beyond the Bottom Line, I sit down with John Ruffini, Vice President of Professional Development at HealthTrust Workforce Solutions, to break down what recruiting really is and why so many teams are still getting the basics wrong.
John has spent 30 years in the staffing industry. Every recruiter at HealthTrust goes through a two-week bootcamp he built that cuts ramp time by 30%. He has started and rebuilt branches, chaired multiple ASA councils, keynoted Staffing World, and literally wrote the book on recruiting fundamentals with his Amazon best seller “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting.”
We get real about:
- Why recruiting is a professional discipline, not a job title
- The difference between reactive “post and pray” and true proactive recruiting
- How AI is exposing bad habits faster than ever (and where it actually helps)
- Why ghosting, black-hole ATS experiences, and weak outreach are self-inflicted
- What the best staffing firms and TA leaders are doing to train and develop recruiters today
We also dig into metrics, ramp time, and what it looks like when recruiters actually understand the business impact of their desk—not just their daily activity targets.
About John:
John is VP of Professional Development at HealthTrust Workforce Solutions, past Chair of ASA’s Healthcare, Search & Placement, and Education Section Councils, multiple-time Staffing World presenter, and ASA’s 2024 Volunteer of the Year. He’s the author of Money Makers and the #1 Amazon best seller A Quest for Alex.
Connect with John:
- LinkedIn: search John Ruffini
- Instagram & TikTok: @beabetterrecruiter
Giveaway:
John is giving away a free copy of “Money Makers” to the best Mailbag question about recruiting, training, or leadership that comes in after this episode.
Send your questions for John (or for me) to: [email protected]
And if you’re serious about building better recruiters:
- Check out The Recruiter Training Hub: www.recruitertraininghub.com
- Learn more about Elevate Talent Solutions: www.elevate-talent-solutions.com
Follow the show so you do not miss upcoming episodes and future Mailbag sessions of Beyond the Bottom Line: Balancing Evolution with Execution.
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By Ron MillerIs recruiting a job title… or a professional discipline?
In this episode of Beyond the Bottom Line, I sit down with John Ruffini, Vice President of Professional Development at HealthTrust Workforce Solutions, to break down what recruiting really is and why so many teams are still getting the basics wrong.
John has spent 30 years in the staffing industry. Every recruiter at HealthTrust goes through a two-week bootcamp he built that cuts ramp time by 30%. He has started and rebuilt branches, chaired multiple ASA councils, keynoted Staffing World, and literally wrote the book on recruiting fundamentals with his Amazon best seller “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting.”
We get real about:
- Why recruiting is a professional discipline, not a job title
- The difference between reactive “post and pray” and true proactive recruiting
- How AI is exposing bad habits faster than ever (and where it actually helps)
- Why ghosting, black-hole ATS experiences, and weak outreach are self-inflicted
- What the best staffing firms and TA leaders are doing to train and develop recruiters today
We also dig into metrics, ramp time, and what it looks like when recruiters actually understand the business impact of their desk—not just their daily activity targets.
About John:
John is VP of Professional Development at HealthTrust Workforce Solutions, past Chair of ASA’s Healthcare, Search & Placement, and Education Section Councils, multiple-time Staffing World presenter, and ASA’s 2024 Volunteer of the Year. He’s the author of Money Makers and the #1 Amazon best seller A Quest for Alex.
Connect with John:
- LinkedIn: search John Ruffini
- Instagram & TikTok: @beabetterrecruiter
Giveaway:
John is giving away a free copy of “Money Makers” to the best Mailbag question about recruiting, training, or leadership that comes in after this episode.
Send your questions for John (or for me) to: [email protected]
And if you’re serious about building better recruiters:
- Check out The Recruiter Training Hub: www.recruitertraininghub.com
- Learn more about Elevate Talent Solutions: www.elevate-talent-solutions.com
Follow the show so you do not miss upcoming episodes and future Mailbag sessions of Beyond the Bottom Line: Balancing Evolution with Execution.