In this episode of Beyond the Decks, Robert connects with Philip Röder, founder of Pick Yourself and a multifaceted figure in electronic music who has dedicated himself to empowering artists through education and authentic storytelling. From his early roots in punk rock to becoming a respected music producer, mixing and mastering engineer, Philip's journey represents a unique blend of technical expertise, authentic self discovery and artist advocacy.

Philip's path is marked by a transformative shift from marketing professional to full-time mixing and mastering engineer, driven by a disappointing studio experience during his time as a touring punk rock artist. Through his "Finish Your Framework" methodology and artist coaching, he has helped countless producers navigate the complexities of music production and industry relationships. This conversation explores his philosophy on authentic brand building, the importance of direct fan communication, and the power of collaboration over competition.

In this episode we cover:

• Importance of having a supportive label for artist growth and success
• The significance of honesty and transparency in the music industry
• Philip's journey from punk rock to electronic music and the challenges faced
• The impact of mental health on artistic pursuits and the importance of seeking help
• Empowering artists to understand the music industry and make informed decisions
• The role of authenticity and vulnerability in an artist's journey
• Strategies for building an authentic brand and narrative in music
• The framework for successful music releases: story, momentum, and outreach
• The evolving landscape of music marketing and the importance of direct communication with fans
• Encouragement of collaboration and a mindset of abundance over competition in the music industry

EPISODE LINKS

Pick Yourself: https://pickyourself.com/

The Finisher Framework: https://pickyourself.com/framework/

Prolific Producer Course: https://pickyourself.com/courses/

Pick Yourself YouTube Tutorials: https://www.youtube.com/@pickyourselfofficial

UNDER THE RADAR, ON REPEAT & GUILTY PLEASURE

Under the Radar: "Constant" by Sebastian Hoffman

On Repeat: "Take Me Into Your Skin" by Trentemøller

Guilty Pleasure: Hybrid Theory album by Linkin Park

PODCAST INFO:

Beyond the Decks is your guide to mastering the art and business of the DJ, electronic and dance music industry.

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OUTLINE

The Label's Advantage (00:00:00)

Philip's Background (00:02:21)

Punk Rock Origins (00:04:07)

Transition to Electronic Music (00:05:06)

Coaching and Client Experiences (00:09:14)

Mixing and Mastering Journey (00:12:26)

Operating Principles: The Go-Giver (00:20:54)

Building an Authentic Brand (00:29:19)

Successful Release Strategy (00:31:30)

The Finish Your Framework (00:46:44)

The Role of DJs and Producers (00:53:14)