In this episode we cover:

• The exciting rebrand currently underway and why it feels like the grown-up version of my business
• Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography
• Why we're moving away from Kajabi after five years
• The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms
• Preparing the business for two months of travel across the United States
• How I'm "bulletproofing" client delivery while working across multiple time zones
• My current thoughts on AI, ChatGPT and Claude
• Why I'm using AI more for systems, automation and strategy than content creation
• The difference between workshops and masterclasses, and why workshops are becoming a core part of my business model
• What's working with trial reels and recent social media growth
• The growth of The Regional Experts and the impact clients are creating across regional Australia
• Navigating the first year without having a child at home full-time
• Finding balance between business growth, motherhood and personal fulfilment
• What's coming next on the podcast

Resources mentioned

• ConvertKit
• Squarespace
• Airtable
• ThriveCart
• Claude
• ChatGPT
• The Regional Experts
• Monthly workshops

Connect with Tori

Come and say hello on Instagram and let me know what questions you'd love answered in future behind-the-scenes episodes. This new series is your chance to peek inside the business, ask questions and hear what's really happening as we grow, scale and navigate the realities of running a regional business.

Apply to join the Regional Experts here.

Connect with me on Instagram here.