In this episode, Nate sits down with Paul Anderson, VP of Sales at Adams, to explore his 15-year journey from starting as a sales engineer to leading a powerhouse sales division.

We pull back the curtain on how Adams has successfully evolved from a fluid power company into a full-scale manufacturing optimization consultant.

Whether you are an industry veteran or looking to adopt new automation tech, this episode is packed with insights on staying competitive in the global marketplace.

What to listen for:

• The "Team Selling" Ecosystem: Learn how Adams supports customers by combining local territory consultants with subject-matter specialists and a full in-house engineering team to troubleshoot, size, and design custom systems.
• A Massive Technology Evolution: Discover how the company expanded its portfolio to include collaborative robotics, vision inspection, and motion control, and how the engineering team even developed proprietary products like the CRX palletizer and Data Pulse platform based on real factory floor needs.
• TechFest Unplugged: Get the inside scoop on their massive, interactive customer events in Tampa and Alabama. With hundreds of attendees, it's a completely unique experience featuring vendor demos (like Tawi lifters and SICK sensors), BBQ, beer, Mario Kart, and hoopshoot.
• Standout Company Culture: Hear how the Adams team breaks the mold of traditional B2B marketing by empowering employees to create fun, highly educational social media content—including the legendary alter ego, "Panama Jack".
• Leveraging CRM & AI: A look at how Adams uses a highly customized HubSpot CRM rollout and AI automation workflows to instantly deliver crucial data to reps, cutting down administrative work and maximizing face-to-face time with customers.

If you have any questions or want to learn how we can help your facility solve problems and improve processes, please reach out to us at adamscorp.com.

Until next time, keep getting better, faster, smarter!