What does an Online Business Manager actually do?

And where does the CEO role stop?

In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution.

As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what.

Tori shares how she approaches her role as CEO, why she believes strategy should always come before execution, and how Meredith turns big ideas into structured, repeatable systems that keep the business moving forward.

They also discuss AI, delegation, coaching, decision-making, and why having someone who challenges your thinking—not simply agrees with you—is one of the biggest advantages a growing business can have.

If you've ever wondered what happens behind the scenes of a successful online business, this episode offers an honest look at the systems, leadership, and collaboration that make sustainable growth possible.

🔑Inside this episode:

• The difference between the CEO and OBM roles

• Why scaling requires structure—not just more effort

• How Tori and Meredith divide responsibilities

• The role AI plays inside their business

• Why education is a non-negotiable for their team

• How they make strategic decisions together

• Why disagreement can strengthen a business

• The importance of delegation and clear ownership

• How coaching influences business direction

• Why client experience drives every systems decision

👉 If you're growing your business and finding yourself bottlenecked by doing everything yourself, this episode will help you understand what support can really look like behind the scenes.