In this episode of Now It’s Legal, Jim Cavale sits down with UNC Athletic Director Bubba Cunningham to discuss the future of college athletics amid growing legal, economic and structural challenges. Cunningham shares insights on his planned transition from the AD role and the strategic decision to bring in Steve Newmark, a professional with broad business experience. The conversation dives deep into the evolving economic model in college sports, emphasizing the urgent need for enforceable rules, potential for collective bargaining and the consequences of inaction, including the loss of Olympic sports and further institutional disruption. In this episode, Cunningham advocates for a realistic, measured path forward all while highlighting the importance of leadership, collaboration and fresh perspectives in solving the challenges facing college athletics today.