Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itself from no-code pioneer to the superior alternative to AI-generated code that still requires developer knowledge.

Deedi shares how her 5-person content team is shifting toward customer storytelling, why social belongs under content (not distribution), and how they measure success when traditional attribution doesn't tell the whole story.

Key topics covered:

[00:00] Intro
[02:32] Category shift from no-code to AI coding era
[04:24] Competing against AI-generated code platforms
[06:08] Content team structure and channel strategy
[08:15] Building an army of community evangelists
[10:05] Social media as content function not distribution
[12:09] Twitter and LinkedIn bread and butter channels
[14:46] Personal vs company accounts strategy
[20:04] YouTube growth from 30K to 50K subscribers
[21:18] AI education conundrum for new users
[22:43] Customer-focused storytelling on YouTube
[24:24] Case studies wrapped in candy approach
[27:33] Episodic content as new TV format
[30:10] Self-reported attribution and KPI challenges
[32:09] Impressions plus engagement social metrics
[34:00] In-platform success over click tracking
[37:32] Resource privilege in content measurement
[39:00] Paid influencer vs organic ambassador programs
[42:47] Organic plus paid content opportunities
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