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Cole Holland's unexpected journey from Cedar Park football player to professional bareback rider showcases his meteoric rise as one of the top rookies on the PRCA circuit despite having no rodeo background.

• Cole transitioned from football to rodeo after watching friend Rocker Steiner compete
• Started bareback riding at Sul Ross University with no previous rodeo experience 
• Currently ranks second in the Resistol Rookie of the Year standings
• Recently beat nine-time finalist Oren Larson in Winston-Salem competition
• Describes the mental preparation for bareback riding as "kill or be killed" intensity
• Coming home to compete at Rodeo Austin for the first time as a professional this Sunday at 3pm
• Credits mentors Tristan Hutchings, Layton Berry and Cole Reiner for helping develop his skills
• Father Jason describes Cole's approach as "going all in" on his rodeo dreams

Join us at Rodeo Austin this Sunday at 3pm to watch Cole Holland compete in his hometown rodeo for the first time as a professional.

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