All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"

Bucky’s 3 Unifying Principles

10.01.2018 - By Alex MandossianPlay

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Once upon a time (although this is a true story), on a dark and bitterly cold winter evening in 1927, a short man was standing on the shore of Lake Michigan and preparing to swim out into the icy waters to drown himself. Why? Because he considered himself a total failure. He had been expelled from Harvard University twice, had been fired from more jobs than he could remember, had a drinking problem, and had recently lost his infant daughter to a disease. The man paused for a moment before stepping into the freezing waters of the lake, and thought back over his life. He realized that despite his perceived failures, his life had been rich in deep knowledge and meaningful experiences. “What if,” he thought, “I did whatever it takes to use my deep and abundant storehouse of knowledge to bring more value to other people?” He decided to see what would happen if he looked at his life as an experiment in making the world work. From then on, he pledged his life to the service of humankind. This experiment, which started on the brink of suicide, resulted in some of the greatest achievements of the century. Even Albert Einstein was amazed by him. If you hadn’t guessed, the man I’m talking about is Buckminster “Bucky” Fuller. Today, he’s regarded as the Leonardo da Vinci of the 20th century, and it’s all due to one thing: his whatever-it-takes commitment to his pledge to humankind. Bucky is my root mentor in thought leadership. Without him, I wouldn’t be where (or who) I am today. Digging back into your own figurative genealogy to discover your root mentor in thought leadership (and in other subjects) can give you deep insight, and I highly recommend doing so. Tune in to learn more about these topics, as well as Bucky’s three unifying principles (we are all born geniuses, mistakes are great, and the only failure in life is the failure to participate), why all high performers have assistants, the biggest mistake you can make in getting someone to be your rudder, and much more. In This Episode: [02:45] - We hear a quick introduction to the three key insights that Alex will explore in today’s episode. [06:02] - Alex shares a true story of a man who thought he was a failure and was preparing to commit suicide. [10:19] - The man who Alex has been speaking about ended up contributing to some of the greatest achievements of the 20th century. [12:02] - We learn more about Buckminster Fuller and his accomplishments. [14:59] - Alex is personally deeply grateful to Bucky, because without his influence, Alex wouldn’t be in the business he’s in today. He then explains the genealogy that takes him back to Bucky as his root mentor. [15:55] - If you visit Buckminster Fuller’s grave, you’ll see four words: “Call me trim tab.” Alex explains what this means, and why it’s so powerful. [19:11] - Buckminster Fuller taught Alex three unifying principles. We learn what they are, and why they’re so powerful. [22:30] - Alex points out that there’s no such thing as a self-made success. [24:20] - We learn about the biggest mistake you can learn when it comes to getting others to work for you. [27:46] - Alex reviews the points and insights that he’s covered in today’s episode, including Bucky’s three unifying principles. [29:15] - Speaking of reviews, please take a moment to leave one for this show! If you’ve already left one on iTunes, write down your biggest takeaway from this episode on an index card. If you haven’t already reviewed my show on iTunes, now is the time! Instead of leaving a review for the whole show, please head to this link and leave your biggest takeaway from this episode as your review. [30:33] - Alex offers a completely free gift in honor of this episode. You can have your own copy of his book Alexisms for free! To learn how to get yours, tune into this episode.   Links and Resources: Alex Mandossian MarketingOnline.com Skipio - where mass business texting gets personal! Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Buckminster Fuller Spaceship Earth Albert Einstein I Seem to Be a Verb by Buckminster Fuller Bobbi DePorter Marshall Thurber Mark Victor Hansen Money and You How to Win Friends and Influence People by Dale Carnegie Roy H. Williams Harv Eker

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