This week we look to a mix of subjects, all based around branding and marketing masterpieces or fails.

First up, Bud Light’s VP of Marketing, Alissa Heinerscheid, has taken a leave of absence after the brand was criticised and boycotted by right-wing transphobic influential personalities following a partnership with transgender TikTok star, Dylan Mulvaney. Conversation naturally leans to how other large mass market brands have dealt with similar situations - only far better. Forgotten by Emma (all for good reason) but conveniently remembered by Maurice.

Rapper Latto denies photoshopping people into her Coachella crowd to appear more popular. Though a quick pinch at the screen shows she has, we ask was there anything else she could have said? Did she make the right decision in doing this in the first place - is she in fact any different to anyone else on social media?

Starving artists aren’t willing to give up on luxurious, health-foods from Erewhon. The Cut shared an interesting feature article this week on an increasing LA phenomenon they call “Erewhon addicts”. We discuss how the consumer mix is quickly becoming blurred and how this can and does interpret itself into our own lives, too.

LVMH HQ in Paris was stormed by protestors after the legal retirement age was extended by 2 years. Demonstrations have been going on for weeks in reaction to the new pension reform - but have now turned to the luxury conglomerate as the company disclosed record high share prices. Of course LVMH aren't to blame for government decisions such as pension age, but we suggest rage against the luxury industry taking the cream from the crop (so to speak) will always be something berated in times of social struggle.