Bud Light's decision to jump on the LGBTQ+ bandwagon and choose a spokesperson who doesn't align with their core audience. Bud Light lost over 6 billion in market capitalization in just six days due to this decision. This is a prime example of the importance of choosing a specific audience and becoming a category king, rather than pandering to trends and going against your core values.

[00:00] Introduction

• Welcome to the Prosperous Family Man Business Podcast
• Host Craig Herd shares his personal pathway to prosperity

[00:32] Bud Light's Recent Decision

• backlash against Bud Light's decision to choose a spokesperson who doesn't align with their core audience.
• Bud Light's decision to jump on the LGBTQ+ bandwagon and choose a spokesperson who doesn't align with their core audience.
• Bud Light lost over 6 billion in market capitalization in just six days due to this decision.

[1:20] Be A Category king

• The importance of sticking to your core values.
• Don't try to be something you're not because it looks like the thing you should be doing.
• Don't jump on trends because they're popular right now.

[01:50] Bud's Mistake

• Choosing a specific audience and becoming a category king.
• The benefits of choosing a specific audience.
• The importance of speaking your audience's language and showing them respect.

[02:40] Lessons Learned

• Remember who your core audience is.
• Don't try to be something you're not.
• Stick to what you know, speak your audience's language, show respect, and over time, your audience will become your greatest advocates and your most powerful marketing team.

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Host: Craig Herd

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