In this episode, we explore the unexpected controversy that has erupted around Bud Light's partnership with transgender influencer Dylan Mulvaney. After sending Mulvaney a personalized can of beer to celebrate her gender transition, the brand found itself at the center of a heated debate. Right-wing figures, including Kid Rock and Travis Tritt, have called for a boycott of the beer, while others have criticized the backlash as misguided and divisive. We compare this situation to past beer boycotts, such as the Coors boycotts of the 1960s and 1970s, which centered around issues of labor, race, and gender discrimination. Join us as we discuss the political and social implications of corporate sponsorship deals and the power of consumer activism in shaping public discourse.