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Episode 97

Today's episode is all about Budweiser, the beer company that thought it could jump on the inclusivity bandwagon without thinking things through.

When they hired a transgender woman to promote Bud Light, the beer of choice for the macho American man, you just knew things were going to get messy. But it wasn't the customers who caused the uproar - it was the executives at Budweiser who failed to realize that their target market would never accept a campaign featuring someone outside their comfort zone.

In any case, the result was a 4% drop in the stock price, wiping $5 billion from the company's market value. And to make matters worse, top executives were fired for their failed attempt at inclusivity. The lesson to be learned here is that attempting to appeal to a more diverse audience without fully understanding your customer base is a risky move, especially when your product is so closely associated with a particular demographic.Some customers expressed their disapproval on social media, while others went as far as to shoot up cases of Bud Light, which is not an appropriate or responsible way to express one's opinion.I guess they didn't realize that when your customer base is made up of macho, beer-chugging bros, any attempt at diversity is gonna fall flat.

So, crack open a cold one (just not a Bud Light), and join us as we explore the hilarity of Budweiser's marketing misfire.

       
Music

Rival Sons - Electric Man
Wolfmother - Woman

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