Non-profits are always looking for budget-friendly ideas that will help them to plan, promote and execute their events. There a many free media opportunities that are valuable for the non-profit sector but to get media involved you have to know how to package your even and who to contact for coverage. In this episode, Stefanie and Sharon draw on their personal experiences in the charity sector and share tips about what worked for them in the past and now made even more powerful with social media tools.