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Budgeting, ROAS/ACOS, and Seasonality - with Secret Sales
This latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on:
• Retail media as performance marketing vs traditional advertising
• Monetizing off-price marketplace platforms
• ROAS targets and GMV investment strategies
• Balancing organic and paid performance
• Secret Sales’ consulting approach for seller success.
Behind the mics:
• Ekow Mensah, VP Retail Media, Secret Sales | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn
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By ChannelXThis latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on:
• Retail media as performance marketing vs traditional advertising
• Monetizing off-price marketplace platforms
• ROAS targets and GMV investment strategies
• Balancing organic and paid performance
• Secret Sales’ consulting approach for seller success.
Behind the mics:
• Ekow Mensah, VP Retail Media, Secret Sales | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn