Buffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. 

From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand. 

The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience. 

In this episode of Brands That Podcast, Ash Read, Buffer's Editorial Director, sits down with Erik to discuss: 

• Why podcasts are valuable (even if audience growth is slower than a blog)
• Transparency as a tool for growth
• How to get creative with your podcasting style
• Being resourceful with your podcast content

And a ton more. As always, hope you enjoy it and use it to grow your own brand.