Founded in 2010 by Joel Gascoigne and Leo Widrich, Buffer has transformed how businesses and individuals manage social media. By simplifying the process of scheduling, managing, and analyzing posts across multiple platforms, Buffer addressed the needs of entrepreneurs and small businesses looking to optimize their online presence with minimal effort. For female entrepreneurs, Buffer's story provides vital lessons in building a simple yet powerful SaaS product, the importance of transparency, and fostering customer loyalty through added value.